Huge argument and debate is being stirred up as Amazon has plans to control the following various generic top-level domain.

.book, .author, and .read

Reluctant to let this happen, The Authors Guild and the Association of American Publishers have strongly opposed that this be possible. Stating that Amazon's strategy to control these generic top-level domains (gTLD) would be anti-competitive.

"Placing such generic domains in private hands is plainly anticompetitive, allowing already dominant, well-capitalized companies to expand and entrench their market power," Authors Guild President Scott Turow wrote to the Internet Corporation for Assigned Names and Numbers, or ICANN, the nonprofit that oversees the world's Internet domain names. "The potential for abuse seems limitless."

Direct competitors like Barnes & Nobel have also opposed to the scheme sending a letter to ICANN pointing out that Amazon would use these newly acquired gTLDs to stifle competition in the industry. Barnes and Noble also added that,

"Amazon's ownership would also threaten the openness and freedom of the Internet and would have harmful consequences for Internet users worldwide."

Furthermore, to add to .amazon and .kindle, Amazon has also applied for control for quite anumber of gTLDs including .free, .like, .game, and .shop totalling up to 76 gTLDs. In comparison, Google has also seeked control of 101 gTLDs with 23 of them being the same as Amazon.