.shop registrars, requirements and history
The .shop domain has been around since 2009, although efforts to use this domain have existed since 2000. It is currently defined as a proposed domain and is expected to start bring put to use during 2013. Many businesses have already undertaken efforts to pre-register the .shop domain of their choice.
Commercial Connect, LLC has applied to become the administrator of this domain. This company was originally formed as a registry for the domain. GMO Registry has also applied to manage this domain and has high hopes about its success as a TLD. There has been a lot of support from online merchants regarding the establishment of this domain.
There are currently no special requirements for those who want to use the domain. Both individuals and registered business entities are allowed to register. You aren't required to provide any special information aside from what is normally required for a domain registration. This is expected to encourage more business owners to take advantage of the different domain options that may work for their sites.
This new domain is designed to be used by retailers selling virtually any type of product. Both brick-and-morter and online retailers will benefit from having access to it. One way in which the domain will help online retailers is by allowing them to stand out from sites with more commonly used domain extensions. This domain will also make it easier for companies to register relevant domains, as well as enable faster searches for online shops. It has the potential to change how customers shop for appropriate retailers.