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.co registrars, requirements and history
The Internet has revolutionized the world around us. No one with eyes to see can or will deny such a statement. However, the saying remains true that the more things change, the more they stay the same, even in cyberspace. Status, recognition, and that ever-elusive "it factor" are just as important online as off... and that's where the .co Top-Level Domain comes in.
Released onto the open market back in 2010, the .co TLD was (and still is) the country-specific Top-Level Domain for/of Colombia. Accordingly, it is administered by the .CO S.A.S, a Colombian multi-corporation cooperative. There are currently no restrictions on the purchase, use, sale, and so on of the .co TLD.
Despite its intended use, this Top-Level Domain has become the trendy accessory in Silicon Valley and all the other places where the marriage of tech and commerciality takes center stage. As with the terrestrial equivalent, this domain may as well be short for "company" and/or "corporation", given that it is used primarily by the business market, particularly the "brand" and start-up scenes. It is almost (but not altogether) exclusively a business domain outside of Colombia itself, and as such, business rules apply - the shorter and catchier one's .co domain, the better. Even so, there is still a great selection to pick from if one finds him or herself interested in buying this particular Top-Level Domain for entrepreneurial or otherwise commercial purposes.
The .co TLD has also found popularity as a domain-shortener, particularly on Twitter.